12/6/2023 0 Comments Duo lingo rollYet, our work shows that it only takes 5 minutes a day to learn a new language. ![]() “The average human spends 14 minutes every day sitting on a toilet. Along with ample puns, colorful mockups and infographics, Duolingo's April Fool's site included a sound bite reminiscent of many a PR pitch. Language teaching app Duolingo flooded feeds with a link to its Duolingo Roll: toilet paper featuring educational non sequiturs in multiple languages. Microsites were indeed in full sup-“ply” this year. The PRNEWS team received several toilet-related pitches this week on behalf of bidet maker Tushy and toilet repair company Fluidmaster (if you’re not mid-meal as you read this, check the Emergency Wiping Rock microsite). ![]() After 2020’s toilet paper shortage (and a potential repeat this year as a result of the Suez Canal blockage) bathroom-oriented April Fool’s campaigns are clogging up inboxes and social media feeds alike. In any case, the brand may have to repair some trust before it surpasses Tesla for most-talked-about electric vehicle stateside.Īmericans love a good potty joke. Maybe the brand's marketing team failed to anticipate the U.S. Perhaps Volkswagen was attempting to get ahead of the flood of April Fools' pitches that journalists have received this week. It actually fooled people, especially the media, and nobody was here for that.” “Yes, the Volkswagen plot backfired, but in my opinion that’s only because it didn’t happen on April 1. However, the issue may have simply been one of timing, says Buchbinder. As Bloomberg’s Gabrielle Coppola and Christoph Rauwald point out, the car brand is working to establish itself as a leader in the electric vehicle space and “distance itself from a disastrous diesel-emissions scandal.” By over-hyping its electric offering in a humorous way, the car brand drew fire instead of accolades, reopening old wounds from its history of emissions-related falsehoods. ![]() Hours later, the release was pulled and Volkswagen issued a follow-up statement that the name change was “in the spirit of April Fool’s Day.” In a move that may have reminded some of iHop’s iHob or Buffalo Wild Wings’ Boneless Thugs-N-Harmony name-changing stunts, Volkswagen issued a release March 29 saying it was changing its name to Voltswagen in the U.S., a nod to its upcoming electric model.Īs questions began to swirl around whether or not the company was serious about the name change, the brand put out a fuller version of the press release the next morning (March 30) in response to incredulous social media posters and journalists.
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